High performance leaders need a consistent avenue of communication with their sales teams. A communication vehicle solely devoted to sharing leadership topics that will inspire the team and keep them motivated throughout the fiscal year, even though their leaders can’t be physically present with them.
Many leaders try to accomplish this by publishing a company newsletter. Newsletters fulfill some of the goals. But too many newsletters are dry and mundane. They’re reactionary, containing only news about what has happened or what is about to happen.
But there’s so much more that leaders need to communicate. That’s why leaders in the 21st century are moving away from their old newsletters and are now using a new communication tool called PerformanceLetters(SM).
PerformanceLetters allow leaders to bring a high-performance vision to their sales teams every month. They give leaders the ability to bring a success message that’s tailored for their particular company and their particular industry.
Success magazines have loads of good material, but it’s all so generic, leaders never find the detail they need to bring to their team. PerformanceLetters, on the other hand, provide a platform to deliver your vision with a detailed, custom success-driven message specifically for your team. And it can do so month in and month out.
Newsletters for many businesses are a necessary evil. You’re not in the publishing business and no one in your company really wants to publish a newsletter. Yet you know you have to communicate with your team. Unfortunately, most sales teams don’t even read their company newsletters. That’s why company after company is discovering that newsletters just don’t cut it anymore. Your team has to read the publication. And your communication has to drive results. Newsletters are not designed to do that. But that’s exactly what PerformanceLetters do.
Our team of highly skilled professionals has worked for the U.S. Military, major publishing companies (such as Windows NT Magazine), and our writers have written for Success Magazine and Zig Ziglar. Our leadership has over 50 years of publishing experience in the newsletter business. And we know how to write and deliver a powerful message for our clients. Our writing and publishing expertise is delivering for some of the top companies in the world.
One of our clients said only about 15% of its sales team was reading its rinky-dink company newsletter. But when they started using PerformanceLetters, readership skyrocketed to 85%. One manager said, “This is the best communication device corporate has had us do in years.” It drives results!
What’s more, your team doesn’t have to develop and publish the newsletter anymore. We do it for you. Your newsletter will be the talk of your company. That’s what we offer – a custom communication device that will drive powerhouse results for your sales team. And we’ll do it with little effort on your part.
Never before in the history of global business has there been a time of such uncertainty, apprehension, and non-stop business change. This is the new “normal” landscape that leaders must navigate. But never before has there been a tool so effective for CEOs to train up their teams and guide them to the success they know they can achieve.
During the recent recession, one major company, Bank of America, used monthly PerformanceLetters for its mortgage business. It’s no secret how difficult the mortgage business was during the recession. Bank of America used this letter to pull its team together and set a vision for a much brighter future. They also showed how to make it happen. And the company experienced a major turnaround as a result.
The fact of the matter is that you can be the best leader since Alexander the Great, but if you can’t impart your leadership skills to the front-line troops that are face-to-face with your prospects and customers, all of your leadership goes for naught. You have to get the principles of leadership and expertise in sales tactics out of your head and into the heads of the individual sales people calling on your customers and prospects. There’s simply no tool like a custom PerformanceLetters to help you do that.
With over 50 cumulative years in the newsletter and copywriting business, writers for Success magazine and Zig Ziglar, and a high-performance design and editorial team, Quest Media International is the only company producing what Jerry Bowyer of Forbes.com calls “custom success newsletters.”
Our team of publishing experts knows how to transform your internal newsletter into a PerformanceLetter. We want to hear from you. Please submit the contact information below and we’ll contact you immediately. Your information is kept completely private and won’t be shared with anyone.